Digital Marketing Training

About Course

This program equips you with cutting-edge skills in social media, SEO, email marketing, and AI-powered tools. Perfect for aspiring marketers, professionals, and entrepreneurs, this course offers a structured approach to mastering digital strategies.

The curriculum blends theoretical insights with hands-on experience across key digital marketing domains, ensuring participants gain practical expertise. By the end of the course, you’ll have the confidence and skills to implement impactful marketing strategies and stay ahead in the ever-evolving digital landscape.

Why Choose This Course?

• Master key digital marketing strategies and AI-driven tools.
• Hands-on projects and real-world applications.
• Explore advanced tools like Jasper.ai, SEMrush, Google Analytics, and more.
• Structured learning with weekly modules for focused growth.

What You'll Learn?

• Create and execute effective social media and email marketing campaigns.
• Optimize content and SEO strategies with advanced tools.
• Utilize AI-powered platforms for automation and insights.
• Design conversion-driven landing pages and track marketing performance.

Course Content

Phase 1: Introduction to Digital Marketing (Week 1)
1. Overview of digital marketing and its landscape.
2. Understanding key channels and setting up goals.
3. Introduction to AI in marketing and relevant tools

Phase 2: Social Media Marketing (Week 2)
1. Creating strategies for platforms like Facebook, Instagram, and LinkedIn.
2. Content creation, post scheduling, and performance analysis.
3. Social media advertising basics.

Phase 3: Email Marketing (Week 3)
1. Building email lists and crafting effective campaigns using tools like Mailchimp.
2. Automation, personalization, and performance analysis.
3. Best practices and real-world case studies.

Phase 4: SEO and Content Marketing (Week 4)
1. Keyword research with Ahrefs and SEMrush.
2. On-page and off-page SEO strategies.
3. Basics of content marketing, creation, and distribution.

Phase 5: Conversion Optimization and Analytics (Week 5)
1. A/B testing and user experience optimization.
2. Landing page design and web analytics with Google Analytics.
3. Reporting, insights, and goal tracking.

Phase 6: AI Tools in Digital Marketing (Week 6)
1. AI for content creation, customer interaction, and SEO.
2. Platforms like Jasper.ai, ChatFuel, Surfer SEO, and Dynamic Yield.
3. Integrating AI tools into comprehensive marketing strategies.

Phase 7: Final Projects and Review (Week 7)
1. Project planning, development, and presentation.
2. Feedback and refining strategies for real-world application